According to norfi PC.com, the social network is popular among Latino business owners and those who want to share their professional skills and expertise.Twitter is the second most popular social networking site in Latin America, with a little over 27 million unique Latin American visitors per month in 2012, according to com Score.Sonico, a social network that provides Spanish- and Portuguese-language services to people primarily located in Latin America and Spain and claims to be adding some 150,000 new users every day, has reportedly amassed a registration base of some 15 million individuals, according to data recorded in March by com Score). Due to its strong growth, Sonico, founded by Rodrigo Teijeiro, currently the company’s CEO, now claims itself as the regional leader among competitors like Hi5 and Orkut, both of which have catered to portions of Latin America for a significantly longer period of time.Only in the Brazilian market does Sonico allow that it is the second-largest network, behind Okrut.The network lists itself as member of the Open Social community.Hispanic social networks, or “redes sociales” in Spanish, continue to grow in popularity.Sonico reasons that this is due to limited time (3 months) that it’s Portuguese language support has been available.Like most other networks of its kind, Sonico delivers to users most all of the popular services, from messaging, to media sharing (a purported 750,000 photos are uploaded to the site daily) to gaming to e-commerce utilities.
Asian and White, Asian and Black, Asian and Middle eastern, Asian and Latin singles or couples who want to date, marry, or make new friends are encouraged to sign up.
The site received about 115 million unique Hispanic visitors per month in 2012.
I’ll be focusing on the Latin American market and with the World Cup only two months away, we’ll be taking an extra close look at Brazil.
Forty-two per cent of these users were from Brazil, while 15% were from Mexico, 11% from Argentina, and 7% from Colombia.
Mobile internet is becoming an popular way to access the internet and social media in Latin America, with e Marketer predicting that there will be 120.8 million mobile internet users in Brazil alone by 2017.